- Assist in the formulation of marketing strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Instagram, Facebook, WeChat, Weibo etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
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- Prepare online blogs and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Improve user experience in the company’s website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insights in online marketing trends and keep strategies up-to-date
- Cold calling to potential customers; closing sales and working with the customers through the closing process;
- Meeting all quotas for cold, active, inactive calls, appointments, and meeting or exceeding annual sales goals; and
- Collaborating with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans.
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